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Privacy Policy

Identity of the Business

This Privacy Policy describes how Your Assets To Go ("YasoToGo," "we," "us," or "our") collects, uses, discloses, and safeguards personal information in connection with our website and related services in the United States of America.

Owner and Data Controller: Keir Hollington, 160 Spear St, San Francisco, CA 94105, United States. Contact: [email protected].

Scope and Applicability

This Policy applies to personal information we collect through yasotogo.com and any pages or features that link to this Policy (collectively, the "Services"). By using the Services, you acknowledge that your personal information will be processed as described in this Policy and in accordance with applicable U.S. laws.

This Policy does not apply to information collected by third-party websites, services, or applications that may be linked from our Services. Their privacy practices are governed by their own policies.

Notice at Collection

Categories of Personal Information We Collect

Depending on how you interact with the Services, we may collect the following categories of personal information (as those terms are defined under applicable U.S. state privacy laws):

Identifiers and contact information, such as name, email address, username, and IP address.
Account information, such as credentials (stored in hashed form), preferences, and communications with us.
Commercial information, such as records of subscriptions, saved content, or interactions with our offerings. If payments are processed, they are handled by third-party payment processors; we do not store full payment card numbers.
Internet or other electronic network activity information, such as device identifiers, browser type, pages viewed, referring/exit pages, and timestamps.
Approximate geolocation derived from IP address.
Inferences drawn from the above, such as content preferences and interest segments.
Communications content you send to us, such as support requests, survey responses, or feedback.

Sources of Personal Information

Directly from you, when you create an account, subscribe to communications, submit forms, or interact with the Services.
Automatically from your device and browser via cookies, pixels, SDKs, and similar technologies.
From service providers and partners, such as analytics, advertising, anti-fraud, and payment service providers.
From publicly available sources or social media, if you choose to engage with us there.

Purposes for Use

Provide, operate, maintain, and improve the Services and user experience.
Communicate with you, including sending administrative messages, updates, and marketing communications (where permitted by law).
Personalize content and measure effectiveness of content and features.
Conduct analytics, debugging, research, and service development.
Support advertising and measure the performance of ads and campaigns.
Prevent fraud, secure the Services, and enforce terms and policies.
Comply with legal obligations and respond to lawful requests.

Disclosure of Personal Information

We may disclose personal information to the following categories of recipients for the purposes described above:

Service providers and contractors that process information on our behalf (e.g., hosting, security, analytics, customer support, payment processing).
Advertising and analytics partners that help us deliver, measure, and optimize content and ads.
Professional advisors, auditors, and insurers under confidentiality obligations.
Law enforcement, regulators, courts, or other third parties when required by law or to protect rights, safety, and property.
In connection with a corporate transaction, such as a merger, acquisition, reorganization, or asset sale, subject to appropriate protections.

Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Typical retention periods include: account data for the life of the account; support communications for up to 3 years after resolution; marketing preferences indefinitely to honor opt-out requests; and analytics/advertising event data for up to 24 months, unless a longer period is required by law or necessary for security, fraud prevention, or recordkeeping.

Sale or Sharing of Personal Information

We do not sell personal information for money. However, we may disclose personal information (such as identifiers, internet activity, and inferences) to advertising and analytics partners through cookies and similar technologies for cross-context behavioral advertising or targeted advertising. Under certain state laws (including the California Consumer Privacy Act, as amended by the CPRA), such disclosures may be considered a "sale" or "sharing." You may opt out of such activities as described in the section titled "Your Privacy Rights" and by adjusting your cookie preferences through our on-site cookie controls. You can also email us at [email protected] with the subject line "Do Not Sell or Share My Personal Information."

Cookies and Tracking Technologies

We and our service providers use cookies, pixels, tags, device identifiers, and similar technologies to operate and improve the Services, remember your preferences, analyze usage, and tailor content and advertising.

Types of Cookies

Essential: Required for core site functionality and security.
Functional: Enable enhanced features and personalization.
Analytics: Help measure and understand site usage and performance.
Advertising: Support delivery of relevant ads and measurement of ad effectiveness.

Your Choices

You may manage cookies through your browser settings and, where available, our on-site cookie controls. If you use a browser that supports Global Privacy Control (GPC), we treat it as a request to opt out of sale/sharing for the browser or device where the signal is present, to the extent required by law.

Your Privacy Rights

California Residents (CCPA/CPRA)

Subject to applicable exceptions, California residents have the right to:

Know/access the categories and specific pieces of personal information we have collected about you, the categories of sources, purposes for collection, and categories of third parties to whom information was disclosed.
Delete personal information we collected from you.
Correct inaccurate personal information.
Opt out of the sale or sharing of personal information, including for cross-context behavioral advertising.
Limit the use and disclosure of sensitive personal information (to the extent we collect it for non-exempt purposes; currently, we do not use sensitive personal information for purposes requiring a right to limit).
Not be discriminated against for exercising your rights.

How to exercise your rights: Email [email protected]. To opt out of sale/sharing, use our on-site cookie controls or email us with the subject "Do Not Sell or Share My Personal Information." We will honor opt-out requests within 15 business days as required by California law.

Verification and authorized agents: We may request information necessary to verify your identity. Authorized agents may submit requests on your behalf if they provide proof of authorization and we can verify your identity directly, as permitted by law.

Response timing: We endeavor to respond within 45 days, extendable by an additional 45 days where reasonably necessary, with notice.

Virginia, Colorado, Connecticut, and Utah Residents

Subject to scope and exceptions, residents of these states may have the right to:

Confirm whether we process your personal data and access such data.
Correct inaccuracies in your personal data.
Delete personal data.
Obtain a portable copy of your personal data.
Opt out of targeted advertising, the sale of personal data, and certain profiling.

To exercise these rights or opt out, email [email protected]. If we deny your request, you may appeal by replying to our decision or emailing us with the subject line "Privacy Rights Appeal." We will respond to appeals within the timeframe required by applicable law.

Nevada Residents

Nevada residents may opt out of the sale of covered information. While we do not sell covered information for monetary consideration, you may submit an opt-out request to [email protected].

California "Shine the Light"

We do not disclose personal information to third parties for their own direct marketing purposes without your consent. California residents may request information about such disclosures, if any, by contacting [email protected].

Children's Privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that a child under 13 has provided personal information, we will delete it. Parents or guardians who believe a child has provided us personal information may contact us at [email protected].

Security

We implement reasonable and appropriate administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

International Users

The Services are operated in the United States. If you access the Services from outside the United States, you understand that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction.

Third-Party Services and Links

Our Services may contain links to third-party websites, content, or services. We are not responsible for the privacy practices of third parties. We encourage you to review their privacy policies before providing them with personal information.

Do Not Track and Global Privacy Control

Some browsers offer "Do Not Track" (DNT) signals. Because there is no common industry standard for DNT, we do not respond to DNT. We recognize Global Privacy Control (GPC) signals as requests to opt out of sale/sharing to the extent required by applicable law.

Automated Decision-Making and Profiling

We do not engage in automated decision-making that produces legal or similarly significant effects about individuals. We may use limited profiling to personalize content or advertising, which you may opt out of as described above.

Financial Incentives

We do not offer financial incentives or price/service differences in exchange for personal information. If we introduce such programs, we will provide a legally compliant notice describing the material terms and how to opt in or withdraw.

Changes to This Privacy Policy

We may update this Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated Policy with a new effective date. Your continued use of the Services after an update constitutes acceptance of the revised Policy.